INVESTORS

VitalView: decision-ready community health analytics.

VitalView turns fragmented local datasets into interactive maps, dashboards, and plain-language narratives—so organizations can prioritize resources, strengthen grants, and prove impact.

WHY ILLINOIS FIRST

Focused validation in a state that mirrors national complexity

Illinois offers a uniquely strong proving ground for VitalView. The state combines dense urban centers, mid-sized cities, and rural counties, creating a full spectrum of public health challenges within a single geography.

This diversity allows VitalView to be tested, refined, and validated across multiple real-world contexts without diluting focus or overextending early resources.

  • High concentration of county and local health departments
  • Major healthcare systems alongside under-resourced communities
  • Heavy reliance on grants, needs assessments, and public reporting
  • Growing pressure to demonstrate equity-driven outcomes

By starting in Illinois, VitalView builds repeatable workflows for public-sector and healthcare buyers while generating proof that can scale to other states facing the same structural challenges.

Illinois is not the ceiling — it is the launchpad.

12-MONTH EXECUTION SNAPSHOT

What success looks like in the next 12 months

VitalView’s near-term success is defined by disciplined execution, not vanity growth. The focus is on converting Illinois-based pilots into repeatable, paid organizational use.

  • Secure 5–8 Illinois-based pilot partners across county health departments, healthcare organizations, and nonprofits.
  • Convert initial pilots into paid subscriptions tied to reporting cycles such as grants, needs assessments, and community benefit planning.
  • Standardize onboarding and reporting workflows so new organizations can activate without custom setup or technical support.
  • Demonstrate measurable time savings by reducing manual data cleaning, analysis, and reporting for non-technical teams.
  • Prepare for multi-state expansion by validating a repeatable model that can be deployed in comparable states.

VitalView is currently onboarding Illinois-based pilot partners.

TRACTION
Traction

Early momentum with a focused Illinois go-to-market

VitalView is in an early validation phase, focused on Illinois public health and healthcare organizations that need faster, clearer ways to translate local data into decisions.

  • Product live: Fully functional web application supporting data upload, risk mapping, equity views, and exportable insights.
  • Real-world use: Platform tested using Illinois county-level and community health datasets to validate workflows, indicators, and outputs.
  • Pipeline building: Actively positioning VitalView for pilots with Illinois county health departments, healthcare organizations, and nonprofits.
  • Clear buyer signals: Strong interest driven by grant reporting, needs assessments, community benefit planning, and leadership-ready data storytelling.
  • Founder-led sales & feedback: Direct conversations informing feature priorities, onboarding flow, and reporting outputs.

Near-term focus: convert Illinois-based pilots into paid subscriptions while standardizing onboarding, templates, and reporting workflows.

__Organizations piloting
__Active users
__%MoM growth
$__Revenue / committed

Add 1–2 proof points: grant wins, LOIs, partnerships, testimonials, or a short case study.

MARKET
A repeatable, underserved buyer.
  • Public health departments and community orgs need faster analytics + reporting.
  • Grants and accountability require defensible narratives and visuals.
  • Existing tools are too technical or too slow to implement.
BUSINESS MODEL
SaaS tiers + onboarding services.
  • Starter / Pro / Enterprise plans
  • Implementation + indicator setup (one-time)
  • Expansion: more workspaces, datasets, and reporting automation
MOAT
Workflow + library + narratives.
  • Fast upload → validation → mapping
  • Indicator library + standardized outputs
  • Plain-language story generation for leaders
ROADMAP
Next 90–180 days.
  • Pilot cohort → convert to paid
  • Collaboration + workspace accounts
  • Export packs: grant-ready PDFs + slide exports
  • Enterprise security + admin controls
THE ASK
Currently raising: ($175,000)

Raising $___ to fund ___ (product, pilots, enterprise readiness) over ___ months. Key milestones: ___ paid orgs, ___ retention, ___ ARR.

ILLINOIS TARGET CUSTOMERS

Exactly who VitalView is built for — and why they win with it.

These are the Illinois entities most likely to adopt VitalView now (and over the next 12–24 months). Each dropdown explains: (1) why they NEED it and (2) how they grow and succeed with it.

Primary buyer
County health departments in Illinois Fast risk mapping + grant-ready outputs

Why they NEED VitalView (now)

  • They’re under pressure to justify funding decisions with clear, defensible data.
  • Reporting and planning cycles require faster dashboards, maps, and narratives.
  • They often rely on spreadsheets and fragmented sources that slow action.
  • Leadership needs plain-language summaries — not technical charts.

How they grow + succeed with VitalView

  • Make faster, higher-confidence resource prioritization decisions.
  • Strengthen grant proposals with consistent visuals + story outputs.
  • Standardize county reporting (repeatable templates across indicators).
  • Build trust with partners by sharing clear, transparent maps & explanations.
Local public health agencies in Illinois Local-level insights without a data team

Why they NEED VitalView

  • They need a simple workflow to validate data and map it fast.
  • They must respond quickly to emerging issues with limited staff.
  • They need credible, repeatable outputs for boards, mayors, and partners.
  • They often lack tools that connect “risk + resources + equity” in one view.

How they grow + succeed with it

  • Shorten analysis time from weeks to hours for planning + reporting.
  • Improve partnership alignment using shared, visual evidence.
  • Increase funding readiness with consistent, professional exports.
  • Scale impact by repeating the same workflow across programs and time.
Healthcare facilities in Illinois SDOH + service area clarity

Why they NEED VitalView

  • They need service-area understanding: where barriers and risks concentrate.
  • They need better targeting for outreach, screening, and prevention programs.
  • They need data-backed justification for community-facing investments.
  • They need clearer stories for leadership and external partners.

How they grow + succeed with it

  • Improve outcomes by targeting interventions where they matter most.
  • Increase ROI on community programs with tighter geographic focus.
  • Strengthen partnerships with CBOs using shared “risk + gap” views.
  • Reduce reporting burden with automated narratives and exports.
Private or public hospitals in Illinois Community benefit + needs assessment power

Why they NEED VitalView

  • They need clearer community health prioritization for strategy and compliance.
  • They need defensible visuals and narratives for leadership and boards.
  • They need a faster way to align community programs with measurable need.
  • They need a repeatable workflow that doesn’t depend on niche analysts.

How they grow + succeed with it

  • Improve community impact decisions with transparent, shareable outputs.
  • Strengthen funding and partnership credibility with consistent reporting.
  • Target programs to high-need geographies, improving outcomes and efficiency.
  • Scale across departments using the same dashboard + export workflow.
Mental healthcare clinics in Illinois Demand mapping + access gaps

Why they NEED VitalView

  • They need visibility into where unmet need and access barriers are highest.
  • They need evidence for expansion, staffing, and referral partnerships.
  • They need grant-ready narratives and visuals that leaders understand quickly.
  • They need an easier way to connect risk factors to geographic communities.

How they grow + succeed with it

  • Expand services with confidence using clear “need vs access” evidence.
  • Improve outreach targeting and partner alignment for referrals.
  • Win more funding with strong, consistent data storytelling.
  • Measure impact over time with repeatable dashboards + exports.
Colleges & universities in Illinois Research + grants + community impact

Why they NEED VitalView

  • They need clean, rapid community snapshots for research and programming.
  • They need evidence for grants, community partnerships, and student initiatives.
  • They need a tool that non-technical teams can still use confidently.
  • They need shareable outputs for stakeholders beyond academia.

How they grow + succeed with it

  • Speed up community-based research and reporting cycles.
  • Strengthen grants with clear visuals and plain-language narratives.
  • Improve partnership alignment with shared maps + gap analysis.
  • Create repeatable public dashboards for community accountability.
Non-profit organizations in Illinois Prove need + prove impact

Why they NEED VitalView

  • They need strong “need statements” for fundraising and grants.
  • They need easy ways to show where impact is happening and where gaps remain.
  • They need credible visuals for boards, funders, and community partners.
  • They can’t afford heavy analytics tools or long implementation cycles.

How they grow + succeed with it

  • Win more grants with clearer, data-backed storytelling.
  • Improve program targeting by focusing on highest-need geographies.
  • Boost funder confidence using consistent dashboards and exports.
  • Scale programs with repeatable reporting workflows.
Other relevant Illinois institutions (now + near future) Expansion-ready buyer set

Who else adopts VitalView

  • FQHCs and community health centers
  • Behavioral health networks and coalitions
  • City/county planning departments (health + housing + transit overlap)
  • Foundations and funders tracking local outcomes
  • School districts / youth-serving systems (health + attendance + wellness)

Why they NEED it + how they win

  • They need fast, defensible local insight to guide investments.
  • They need easy reporting and storytelling for stakeholders.
  • They succeed by targeting dollars and programs to measurable need.
  • They scale by using the same workflow across programs and locations.
Raise & Use of Funds

Raising $175,000 pre-seed

This raise supports a focused 12-month execution plan to convert Illinois-based pilots into paid contracts across public health, healthcare, and community organizations.

  • Product & workflow readiness (40% – ~$70k): onboarding, templates, exports.
  • Pilots & early revenue (30% – ~$52k): demos, pilots, customer success.
  • Infrastructure & security (20% – ~$35k): hosting, access control, compliance prep.
  • Operations & legal (10% – ~$18k): contracts, insurance, accounting.

Success is measured by pilot-to-paid conversion and repeat usage — not vanity growth.